Take Britain’s best-seller, fortify it into something more fashionable, then add a sprinkling of off-road attitude. Catnip for car buyers, right? Not necessarily. The 2014 Ecosport was Ford’s last attempt at a Fiesta-based small SUV. Designed primarily for India and South America, it felt woefully off the pace in Europe: a second-world car that became a first-world problem. A critical drubbing led to slow sales, which even a comprehensive facelift in 2017 couldn’t fully fix. Despite borrowing its name from Ford’s curvy late-90s coupe – also derived from the Fiesta, of course – the new Puma is effectively a successor to the Ecosport (although, bizarrely, the latter car lives on as a cheaper alternative). And this time, Ford isn’t doing things by halves. The Puma, you see, is more than simply a taller Fiesta. Priced from £20,545, it has some genuinely clever features, plus lively handling and bountiful boot space. Spoiler alert: I think it could be the compact crossover to beat. Let’s start with the styling… Distinctive design can make or break a car in this sector. Looking different to a humdrum hatchback is what counts, even if that means being willfully weird. How else do you ...